The Greater Fort Erie Chamber of Commerce

The future of the automobile industry in Canada was the topic of discussion as Toyota Canada’s president and CEO, Yoichi Tomihara,  took centre stage at a luncheon hosted by the St. Catharines-Thorold Chamber of Commerce at Club Roma on October 29.

Speaking to a live audience of 100, with another 66 individuals participating via online technology, Tomihara said he believes the future of industry is here in Canada where such a large and diverse market forces Toyota to adapt quickly to consumer demands. 

Pointing to their record on delivering performance, convenience, safety, and lower emissions, at an economical price, Tomihara is enthusiastic of the shape of things to come.

He confirmed  Toyota’s newest brand, Scion, will rollout next September and expects to re-enter the battery electric vehicle market by 2012.
Toyota Canada’s current plants are located in Woodstock and Cambridge. Tomihara says its still “ too early” to commit to any future investments in Niagara.

Pictured below is Toyota Canada’s president and CEO, Yoichi Tomihara with Fort Erie Chamber president Kimberly Zanko.